Privacy Policy

Effective Date: June 5^th, 2025

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1. Introduction

This Privacy Policy describes how the Tourism Industry Association of New Brunswick ("TIANB," "we," "us," or "our") collects, uses, discloses, and safeguards your personal information in accordance with applicable Canadian laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA). By visiting our website (www.tourismworksfornb.ca) or providing personal information to us, you agree to the terms of this Privacy Policy. This Policy forms part of our Terms of Use.

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2. Company Information

‍Company Name: Tourism Industry Association of New Brunswick
Address: 520 King Street, Fredericton, NB E3B 6G3, Canada
Email: info@tianb.com
Phone: (506) 458-5646

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3. Personal Information Defined

"Personal information" means information about an identifiable individual. This includes your name, address, phone number, email address, and other details voluntarily provided by you. We do not collect sensitive data such as financial or payment details on this website.

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4. Information We Collect

We collect personal Information directly from you when you fill out an application, contact us, or otherwise interact with us.
The data we may collect includes:

• Voluntary Information: When you fill out a contact form, subscribe to updates, or participate in a survey, we may collect your name, email address, phone number, and optional location or comments.
• Non-Personal Data: We collect standard analytics data, such as browser type, device type, operating system, pages visited, referral sources, and time spent on the site. This helps us understand how users interact with our site and improve it over time.

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5. Your Consent

By using our website or submitting personal information, you consent to the collection, use, and disclosure of your information as outlined in this Policy. You may withdraw your consent at any time by contacting us (see Section 15), though this may affect our ability to communicate with you or provide certain features.

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6. How We Use Your Information

We use the information we collect to:

• Inform and educate the public about the value of tourism in New Brunswick
• Understand user engagement with our content
• Improve the effectiveness of our campaigns and digital platforms
• Communicate updates and news (if you opt in)
• Conduct internal research and analysis

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

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7. Internet and Website Privacy

We may automatically collect non-personal information when you visit our website, including IP address, browser type, device information, pages visited, and cookies. We use tools such as cookies, web beacons, log files, and analytics services (e.g., Google Analytics and similar services) to:

• Improve the website performance
• Understand visitors behaviour
• Personalize content and marketing
• Monitor the effectiveness of marketing campaigns

You can control or disable cookies in your browser settings, though doing so may affect website functionality.

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8. Third-Party Links

This website may contain links to external tourism-related websites (e.g., parks, accommodations, travel resources). TIANB is not responsible for the privacy practices or content of these third-party sites.

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9. Data Security

We take appropriate technical and organizational measures to safeguard your personal data against unauthorized access, loss, or misuse. However, no internet-based system is entirely secure, and we cannot guarantee absolute protection.

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10. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Once no longer needed, your information is securely deleted or anonymized.

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11. Your Choices

You may:

• Opt out of marketing communications at any time
• Request deletion or correction of your personal data
• Decline cookies or tracking via browser settings

Please contact us at info@tianb.com for any such requests.

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12. Children’s Privacy

This website is not directed to children under 13. We do not knowingly collect personal data from minors. If such data is inadvertently received, it will be deleted promptly.

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13. International Visitors

This website is accessible by users in Canada and the United States. By using the site, you consent to your data being stored and processed in Canada, which may have different data protection laws than your country.

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14. Updates to This Policy

We may revise this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. Continued use of our website or services after changes implies acceptance of the revised Policy.

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15. Your Rights and Contact Information

Under PIPEDA, you have the right to:

• Access personal data we hold about you
• Request corrections to inaccurate data
• Withdraw consent or request deletion
• To exercise these rights or ask questions about this policy, contact:
• Opt out of receiving emails or marketing updates at any time

To make such a request, or ask a question about this Policy, please contact our Privacy Officer:
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Contact Address:

Tourism Industry Association of New Brunswick

520 King Street,
Fredericton, NB E3B 6G3, Canada

Email Address:

info@tianb.com

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Phone Number:

(506) 458-5646

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