Tourism Works Hard
For New Brunswick
Tourism is more than just a seasonal thing.
It’s a driving force in New Brunswick’s economy, culture, and communities.
Every single New Brunswicker benefits
from tourism. Yes, even you!
3 Million People Visit
us Yearly
Visits that fuel our small businesses throughout New Brunswick.
$2.3 Billion gained
every year spent by tourists
More than 10% of our Province’s
yearly budget.
More than 40,000
Tourism Jobs in our Province
That’s more than forestry,
agriculture, and fishing combined.
64 Million People Within a 2-Day Drive
With vast growth potential, TIANB is working to bring more wealth to
New Brunswickers.
What’s Our Secret Sauce?
Our Welcoming Nature.
No matter the passport or the politics our greatest strength is how we make people feel.
Why it matters:
- Visitors remember how they were treated more than what they saw.
- A warm welcome builds trust, loyalty, and return visits.
- It supports small businesses, jobs, and
entire communities.
- It turns guests into lifelong ambassadors
for New Brunswick.
How to keep it going:
- Offer a smile or say hello — it goes a long way.
- Share your favourite local spot with someone new.
- Lend a hand or give directions when you see someone looking lost.
- Celebrate the people who welcome with heart — they’re part of the story too.
Standing Together for Tourism
The Tourism Industry Association of New Brunswick is proud to stand with the hardworking businesses that make our province a destination worth discovering. We’re here to support you — and help the entire industry grow.
Networking
We connect you with peers, partners, and opportunities
across the province.
Training & Resources
We help you stay sharp with workshops, tools, and industry insights.
Advocacy
We speak up for your needs at
the provincial and national level.
You’re not alone — and you’re stronger with us.
If you’re a tourism business in New Brunswick, join TIANB and be part of the voice that drives our industry forward.
